Saturday, April 16, 2011

Green Jobs? - #2820 - Wal-Mart: Gore Store No More - Climate Reality, Telegraph (2) Wal-Mart Merchandise Goes Back to Basics - Wall Street Journal

Former Al Gore senior aide Leslie Dach dared to dream: In July 2006, Dach was installed as the public relations chief for Wal-Mart. He drafted a number of other progressives into the company, seeking to change the company’s way of doing business: its culture, its politics, and most importantly its products. Out went drab, inexpensive merchandise so dear to low-income Americans. In came upscale organic foods, “green” products, trendy jeans, and political correctness. In other words, Dach sought to expose poor working Americans to the “good life” of the wealthy, environmentally conscious Prius driver. How did that all work out? After suffering seven straight quarters of losses, today the merchandise giant Wal-Mart will announce that it is “going back to basics,” ending its era of high-end organic foods, going “green,” and the remainder of its appeal to the upscale market. Next month the company will launch an “It’s Back” campaign to woo the millions of customers who have fled the store. Read more........


Wal-Mart Merchandise Goes Back to Basics - Wall Street Journal - Wal-Mart Stores Inc. will launch a promotional campaign next month called "It's Back," to tell core customers the discounter is restoring merchandise it removed from store shelves in a flubbed renovation effort.  Starting in May, Wal-Mart shoppers in the U.S. will see signs in stores heralding the return of fishing tackle, bolts of fabric and other "heritage" merchandise that Wal-Mart reduced or cut out altogether as it attempted to spruce up its stores to appeal to more well-heeled shoppers.  That strategy failed, and the Bentonville, Ark., retail giant now is pursuing a back-to-basics strategy to reverse the company's fortunes after seven consecutive quarters of sales declines at U.S. stores open at least a year.  "Some of these products were very important to our customers, particularly in rural areas, and they let us know they wanted them back," said Duncan Mac Naughton, the former chief merchandising officer of Wal-Mart's Canadian business, who was put in charge of U.S. merchandising in January. "We heard them, and they are going to notice a difference soon."  Read more.......

No comments:

Post a Comment